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Basics

Do you still need a website if your business has Facebook or Instagram?

A social profile can be excellent for discovery, proof and ongoing content. A website is better at organizing the information a customer needs when they are ready to make a decision.

Social media and websites do different jobs

Social platforms are feeds. Your most important service, price, location or booking link can quickly disappear beneath newer posts.

A website lets you decide what every visitor sees first and how they move from interest to action.

A website gives you a stable home

Your domain can appear on invoices, vehicles, business cards, Google listings and email signatures. The structure does not change because a social platform redesigns its app.

Use both when both help

The strongest setup for many local businesses is simple: use social media to show activity and personality, then use the website to explain services, answer questions and convert interest into a call, booking or quote.

MAKE IT SIMPLE

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